Tiny thoughts

Never let them see you run. Flail on the inside, flail together with your colleagues, flail with other departments, and then come back to the customer/client with a smile and a set of options for how to proceed. They don't care what's under the hood. Nor should they.

Don't bury the lead. Put it front and center, as in the first or second sentence of an email or of a conversation. And while you're at it, carve out all the fluff that exists in the first draft of an email. And then repeat the main point in different words right at the end for emphasis. 

Put it in writing. Always, always, always. Even to recap a phone conversation. As in, "Oh hey Client/Customer, it was great chatting with you over the phone just now - as a recap, here's what we covered." You're going to want to refer back to what was discussed, agreed-upon, to timelines, etc. Not having a breadcrumb trail leaves you blind. It's amazing how often these trails come in handy.

Make a dollar out of 15 cents. Time does not equal value. This week, how can you delight one customer/client by spending 15 minutes of your brain energy providing them a marketing solution instead of an hour? How do the results compare from the customer experience side? Pro tip: hone in on what they really care about and work backwards.