VICTORIA

COSTER

VISIONARY LEADER. STARTUP VETERAN. BRAND BUILDER.

Building something from nothing?
How fortuitous. That’s what I do.

I’m a storytelling, strategic leader who loves a blank page and eats curiosity for breakfast.

Available for full-time hire or consulting

|

Based in Raleigh, NC

|

Available for full-time hire or consulting | Based in Raleigh, NC | 

VICTORIA'S VIBE

Entrepreneurial, growth-minded soul who builds high-impact Marketing Teams from startups through IPOs to Fortune 500 status. Over 14 years experience in strategic marketing, cross-functional problem-solving, go-to market, sales enablement, program implementation, process-building and rollout.

STRATEGY / CONTENT CREATION / TRAINING

“The Brand of You: 3 Steps to Nailing Your Personal Real Estate Brand” free live masterclass, hosted 3/16/23 to a webinar audience of 135 registrants. This clip is trimmed to remove an expired course offering after the 41 minute mark.

When your Art Director sidles up to you all casual with “hey, do you have a minute to help us test the lighting?” = A riff on leadership during my time at Compass, shot on Impact Day in 2022 by Meridian Studios of Florida.

STRATEGY / ART DIRECTION / COPYWRITING

CULTURED Magazine Art Basel Insert, 2019

VIEW HERE

STRATEGY / CONTENT / BIZ DEV / TRAINING DELIVERY

“Evolve” Summit programming for top 50 Compass Florida agents, February 2020

VIEW HERE

STRATEGY & POSITIONING / COPYWRITING / EDITING

An editorial piece explaining the seller benefits of listing with Compass from a "show, don't tell" angle. The single most persuasive idea behind this project was "In a sea of emotional variables, Compass is your constant."

VIEW HERE

PHILOSOPHY

Be ready for all things. Speak straight. Get scrappy. Stay in the room. Play to play. Succeeding in a fast-moving startup environment (8 years @ Compass, among the first 100 hires) boils down to having: curiosity, empathy, resilience, and diligence.

Curiosity: evaluate what is; then, lean in and be part of shaping what could be.

Raise a hand to ask questions, volunteer ideas, offer help and accept responsibility.

Empathy: don’t just imagine yourself in your customers’ shoes; know exactly which pair they’re wearing on any given day.

Listen to understand both what is said and what is unspoken.

Resilience: flip setbacks into springboards with grit and grace.

Embrace the blank slate. Oh, it doesn’t exist yet? Build it.

Diligence: leave no loose ends or open loops.

Answer before being asked, anticipating questions and proactively solutioning to deliver critical information to all stakeholders.

Skills & Expertise

Leadership: High-Impact Team Building, Career Development, Training, Scaling

Branding: Strategy, Development, Messaging

Cross-functional Collaboration

Go-to Market Strategy

Sales Enablement

Budget: Strategy, Planning, P&L Management

Account-Based Marketing

Media Planning, Public Relations, Strategic Partnerships

Experiential Marketing

Product: Launch, Marketing, Adoption

eXp Realty | Vice President, U.S. Marketing

2023 - 2024

Work Experience

Compass | Senior Director of Marketing, Southeast

2015 - 2023

Opulence International Realty | Marketing Director

2013-2015

ONE Sotheby’s International Realty | Marketing Director

2010 - 2013

Education

Seth Godin’s altMBA

Alum, September 2017 Cohort

Florida International University

Bachelor’s Degree, Organizational Communications

  • "I recall several specific instances where challenges arose between our teams. Victoria was the first to pick up the phone or send an email to address the issue(s) head on, lean in to provide solutions and align on an outcome that served our respective teams and above all, the business and our customers."

    Elle P. via Linkedin Recommendation

  • "Victoria is the type of leader who makes long-lasting impact. She develops teams, individuals, and creativity with a gentle, steadfast hand. She was the first manager I had to demonstrate what “leading from behind” looks like, probing thoughtful questions to drive impactful results. "

    Rachel W. via Linkedin Recommendation

  • "Victoria is a master at gaining a deep understanding of the business and her customers. She digs in deep by actively listening to those around her and identifying ways she can be a thought partner across all aspects of the organization."

    Alexie E. via Linkedin Recommendation

  • "[Victoria] is solutions driven, collaborative and knows when to hold her ground for what is right. She has shown me what potential I had before I even recognized it myself. She challenges you and will, with ease, get the best work out of you."

    Sandra E. via Linkedin Recommendation

  • "No matter the obstacle, Victoria was committed to helping us find solutions. She was the beating heart of our team, empowering us to collaborate and execute innovative ideas that nurtured our careers."

    Amanda C. via Linkedin Recommendation

  • "[Victoria] is, and always will be, at the top of my best people to call list for marketing strategy and brand development."

    Beth B. via Linkedin Recommendation

“Are you better at what you do today than yesterday?  If you are, great, keep going. If you aren't, figure out how to be. Let it take the amount of time that it takes. Know that they call it growing pains for a reason. If it's uncomfortable, you're doing it right.  Do the work.”

words by VC • Squad Talk, July 19th 2021

I wrote my team every week from April 2020 until the day I was impacted by corporate layoffs in January 2023. They were equal parts inspiration, guidance, strongly-worded notes, and conversation-starters.

Let's build together

Let's build together